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Archive for October 2018

The Gift of Importance – LaVon Koerner

Many years ago, I selected a life verse. It was Psalm 37:4. “Delight yourself in the law of the Lord, and He will give you the desires of your heart.” Now, back then, I thought that God was going to give me my desires of my heart. As you grow older, you get a little bit of knowledge, a little bit of wisdom, and it became clear to me He wasn’t talking about my desires. He was talking about His desires that He put into my heart. Over time I began to understand those desires, and I have identified seven of them. There could be more, but there are at least seven desires. One of them is what I want to talk to you about right now, and that is…

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The Truth About Branding

People will get you to believe that you can create a brand as if it is separated from your product or service. Meaning, the visual representation of your company is what makes your brand. People will say a brand’s strength is directly related to its logo. Design firms will convince you to believe that it is how your marketing material is cohesively designed, everything from your logo, your website, social media and print materials. Consultants will say branding is your personality, the way you interact with your clients and how they perceive you. So, which one is it?

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